Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About adidas TV Commercial, 'Create Positivity' Featuring Joel Embiid, Song by Kid Cudi

Competition sometimes breeds negativity. From constant sports commentary about winning and losing to smaller team squabbles, it can be hard to change the dialogue, but adidas aims to do just that. Instead of letting the online dislikes and mean comments affect them, teams are supporting and encouraging each other, accepting people and celebrating everything that makes people different. Adidas provides Kid Cudi's positive song "Surfin'" as a touchstone. From soccer to football, players and professional athletes like Dak Prescott, Candace Parker and Kris Bryant pick up the tune, capturing videos of themselves and their teams focusing on creating positivity. Adidas encourages every athlete to "surf their own wave" and change the message.

Advertiser
Advertiser Profiles
Tagline
“Here to Create”
Mood
Active
Agency
72andSunny (Creative Agency)
Screenshots

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