In an attempt to end the "smellfie," Hanes created its t-shirts, underwear and socks with Fresh IQ -- an advanced odor protection technology. The brand believes Fresh IQ will prevent future quick self sniffs so you won't have to check your smell levels during wedding ceremonies, on the subway and or at work ever again.

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Cameron Grierson ... Danny Robinson (reporter), Tom Park ... Voice Over)
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The Martin Agency (Agency), The Martin Agency (Creative Agency), Elevate Studios (Digital Agency), Spark Foundry (Media Agency)

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