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Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Attention & Performance Analytics
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About NBC Olympics Super Bowl 2018 TV Promo, 'Shaun White'

Life for American professional snowboarder Shaun White hasn’t been the same since crashing at the halfpipe event during the 2014 Winter Olympics in Sochi, Russia. In this Super Bowl LII spot set to the tune of “Iron Man” from Black Sabbath, White obsesses over the crash and begins to visualize the half-pipe everywhere he goes. A simple outing with friends has White seeing the dinner table curve into a half-pipe. A post-recovery ice bath he submerges himself into leaves the water shaped like a half-pipe. But, once White emerges from the ice bath focused and hungry, his training and dedication pay off as his practice runs go flawlessly. To see if Shaun White gets his revenge and can capture gold for the United States, tune into the 2018 Winter Olympics on Feb. 8, 2018.

Advertiser
Advertiser Profiles
Tagline
“Shaun White Is the Best of U.S.”
Mood
Active
Super Bowl Commercial
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium , 2018 Winter Olympics Feb 9, 2018 - Feb 25, 2018
Actors - Add
Shaun White ... Athlete
Network
NBC

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