Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

Coca-Cola Super Bowl 2018 TV Spot, 'The Wonder of Us'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

In its Super Bowl LII commercial, Coca-Cola celebrates the uniqueness of all 7 billion people on the planet, stating that it has a drink for every single one of them. Whether that person is a traveling balloon vendor, a paraplegic athlete or a cowboy gazing up at the starry night sky, the soda maker says there are countless ways to enjoy yours by all walks of life. Foregoing sameness and instead reveling in the idiosyncrasies that make them individuals, everybody grabs a Coke before embarking on their own adventures.

Published
February 04, 2018
Advertiser
Coca-Cola
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Coca-Cola, Coca-Cola Life, Coca-Cola Zero Sugar
Tagline
“Taste the Feeling”
Songs
Made For Commercial - Lime Studios
Mood
Emotional
Events & Venues
2018 Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
None have been identified for this spot.
Production
Christopher Leggett ... Producer, Melissa Culligan ... Producer
Agency
Wieden+Kennedy ... Creative Agency, Epoch Films ... Production Company

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots