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Media Measurement
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Attention & Performance Analytics
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Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DIRECTV NOW TV Commercial, 'Cable B. Ware' Featuring Michael B. Jordan

"Black Panther" star Michael B. Jordan lights the cord for his cable box as if it were the wick to an explosive. As the fire makes its way towards the box, professional wrestler Bill Goldberg breaks through a window and somersaults into the room to stop the device from igniting. However, Jordan informs him that they won't need the cable box to watch television anymore and there's no need to panic. When the fire reaches the box, it simply bursts in a poof of silvery powder with an adorable high-pitched, "Yeah!"

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Michael B. Jordan ... Actor/Actress, Bill Goldberg
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