Broadcasters Foundation of America TV Spot, 'Hard Times'

The Broadcasters Foundation of America aims to make the public aware that while broadcasters are there for the public when they are needed most, there is often no one there to support those broadcasters in a time of need. The foundation provides financial assistance to broadcasters who have fallen on hard times due to an illness, accident or other misfortune. People who know of a broadcaster who may need assistance are encouraged to share the foundation's message to promote awareness.