The guys from Tuft & Needle think the traditional way of buying a mattress sucks; salesmen claiming to be experts attack you and tells you to avoid a mattress the store carries that's no good. They explain that salesmen are paid commission based on the price of the mattress they convince you to buy, so it's hard to get an honest recommendation. Tuft & Needle claims to have fixed these problems to create a better mattress shopping experience.

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