The Value Colonel introduces himself as somebody who doesn't spend money on famous actors so that he can fit entrees, sides and dessert into KFC's $5 Fill Ups. Celebrity Wayne Knight dressed as the Colonel arrives on the bare-bones set (with a boom mic visible in the shot) before his cost-friendly counterpart makes him leave.

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Draftfcb (Agency), Wieden+Kennedy (Creative Agency), Mediavest | Spark (Media Agency)

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