Media Measurement
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Creatives
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TV Impressions
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Local
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Attention & Performance Analytics
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Engagement Rating
Industry Share of Voice - past 2 weeks
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Impressions
Engagement

About Nike Air VaporMax TV Commercial, 'Impossible Stairs' Song by Beach Day

The Lyon Street Steps in San Francisco seem to go on forever. In Nike's video, "Impossible Steps," a woman gets ready to tackle the uphill climb. As she begins her descent, she taps her toes to a stair and the colors of her Nike Air VaporMax's change. To the tune of "I'm Just Messin' Around" by Beach Day, the colors and patterns of her shoes change with every step as she dances, runs and skips steps along the way. About halfway up she sees another Nike fan, basketball star Draymond Green, wearing Nike kicks and texting with a friend.

Advertiser
Advertiser Profiles
Tagline
“Air to Move You Forward”
Mood
Active
Scene Location
San Francisco, CA
Actors - Add
Comfort Fedoke ... Woman running up steps, Draymond Green
Agency
Wieden + Kennedy (Agency), Wieden + Kennedy (Creative Agency), R/GA (Digital Agency), Wieden + Kennedy (Media Agency)

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