Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

Old Spice Sweat Defense TV Spot, 'Radio Daze'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Deep in the crease of a man's armpit, two men sit by an old radio hoping for word from the weatherman, awaiting news that the dryness they've been experiencing will soon come to an end. With no sign of sweat in the forecast, one man flees the cabin into the desert wasteland of the wispy-haired underarm only to be swiped away by Old Spice Sweat Defense deodorant.

Published
June 05, 2017
Advertiser
Old Spice
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Old Spice Pure Sport Plus Hardest Working Collection Sweat Defense Soft Solid
Tagline
“For These Drying Times”
Songs
None have been identified for this spot
Music
The song was created for this commercial
Mood
Funny
Actors - Add
None have been identified for this spot.
Production
Alistair Walford ... Producer, Dal Wolf ... Producer
Agency
Wieden+Kennedy ... Creative Agency, Gifted Youth ... Production Company, Publicis ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots