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Old Spice Sweat Defense TV Spot, 'Radio Daze'

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Deep in the crease of a man's armpit, two men sit by an old radio hoping for word from the weatherman, awaiting news that the dryness they've been experiencing will soon come to an end. With no sign of sweat in the forecast, one man flees the cabin into the desert wasteland of the wispy-haired underarm only to be swiped away by Old Spice Sweat Defense deodorant.

June 05, 2017
Old Spice
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Old Spice Pure Sport Plus Hardest Working Collection Sweat Defense Soft Solid
“For These Drying Times”
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Alistair Walford ... Producer, Dal Wolf ... Producer
Wieden+Kennedy ... Creative Agency, Publicis ... Media Agency, Gifted Youth ... Production Company

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