Black-and-white footage depicts athletes, like Houston Rockets point guard James Harden, Dallas Wings point guard Skylar Diggins and Seattle Seahawks cornerback Richard Sherman, amid intensive workouts, exercising the one quality that separates the greats from the legends: obsession. Former basketball player Kobe Bryant narrates, explaining that this drive is not bestowed, but must be actively perused at the cost of pain and sacrifice. To energize this natural obsession, the athletes hydrate with bottles of BODYARMOR SuperDrink.

Advertiser
Advertiser Profiles
Tagline
“Obsession Is Natural”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
Andrew Luck ... Athlete, Anthony Rizzo ... Athlete, Dez Bryant ... Athlete, Dustin Johnson ... Athlete, James Harden ... Athlete, Kristaps Porzingis ... Athlete, Mike Trout ... Athlete, Richard Sherman ... Athlete, Skylar Diggins ... Athlete, Kobe Bryant ... Voice Over)

More BODYARMOR Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top