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BODYARMOR SuperDrink TV Spot, 'Obsession Is Natural' Featuring James Harden

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Black-and-white footage depicts athletes, like Houston Rockets point guard James Harden, Dallas Wings point guard Skylar Diggins and Seattle Seahawks cornerback Richard Sherman, amid intensive workouts, exercising the one quality that separates the greats from the legends: obsession. Former basketball player Kobe Bryant narrates, explaining that this drive is not bestowed, but must be actively perused at the cost of pain and sacrifice. To energize this natural obsession, the athletes hydrate with bottles of BODYARMOR SuperDrink.

Published: April 20, 2017

Advertiser: BODYARMOR

Advertiser Profiles: Facebook, Twitter, YouTube

Products: BODYARMOR SuperDrink Orange Mango, BODYARMOR Fruit Punch Sports Drink, BODYARMOR Strawberry Banana SuperDrink, BODYARMOR Tropical Punch Sports Drink

Tagline: “Obsession Is Natural”

Songs: None have been identified for this spot

Mood: Active

Hashtag: #ObsessionIsNatural

Actors - Add: Andrew Luck ... Athlete, Anthony Rizzo ... Athlete, Dez Bryant ... Athlete, Dustin Johnson ... Athlete, James Harden ... Athlete, Kristaps Porzingis ... Athlete, Mike Trout ... Athlete, Richard Sherman ... Athlete, Skylar Diggins-Smith ... Athlete, Kobe Bryant ... Voice Over

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