The genesis of a talented pianist is juxtaposed with the path taken by a strawberry on its way to a pint of Häagen-Dazs ice cream. Though the seasoned musician is able to tackle an intricate sonata with ease, his proficiency came only after years of practice, patience and perseverance, originating when he first learned scales as a boy with his mother. Similarly, the strawberry begins as a simple fruit before being integrated into a more complex treat. Every journey has a starting point, and Häagen-Dazs points out that its story is 50 years in the making.

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Active
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Goodby Silverstein & Partners (Creative Agency), Goodby Silverstein & Partners (Media Agency)

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