While walking down the aisles of their local Walmart, men and women see signs for the chain's "Fight Hunger. Spark Change." campaign. As Joe Cocker's classic song "With a Little Help From My Friends" plays, Walmart explains that from April 17 to May 15, 2017, a portion of every purchase on specific products from manufacturers like Campbell Soup Company, General Mills, Kellogg Company, The Kraft Heinz Company and PepsiCo will go to benefit Feeding America. At food banks, volunteers from the nationwide chain and local communities will package food from Walmart and other sources to help provide meals for food-insecure members of their communities.