Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Sparkling Ice TV Commercial, 'Caught in the Act: Helium'

It's a classic scene in every household: the parents waiting up to catch their teen in the act of sneaking home past curfew. Because Sparkling Water isn't bland, this ad can't be either. So, when these parents confront their son, they do so with the high pitched voices only a helium balloon could create. Even the family bulldog chimes in with a falsetto bark.

Advertiser
Advertiser Profiles
Tagline
“Drink Not Bland! Be Not Bland!”
Songs - Add
Mood
Funny
Actors - Add
DeJean Brown ... Actor/Actress, Kaycee Campbell ... Actor/Actress
Production
Baker Smith ... Director, Bonnie Goldfarb ... Producer, Ron Mohrhoff ... Producer
Animals
Agency
Wexley School for Girls (Creative Agency), Harvest (Production Company)

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