Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Allstate TV Commercial, 'Mayhem: Lightning Rod' Featuring Dean Winters

Mayhem, Allstate's infamous troublemaker, resolves to change his destructive ways in the new year by offering his services as a human-sized lightning rod. Though he still has a flair for sarcasm, he says he's all about protecting homes from impending lightning strikes. For everyone else whose resolutions are made to be broken, there's Allstate.

Advertiser
Advertiser Profiles
Tagline
“Are You in Good Hands?”
Songs - Add
Mood
Funny
Events & Venues
New Year's Day Dec 31, 2017 - Jan 1, 2018
Actors - Add
Dean Winters ... Mayhem, Christian Isaiah ... Boy in the plaid shirt
Agency
Leo Burnett (Agency), Leo Burnett (Creative Agency)

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