Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NHTSA TV Commercial, 'Famous Last Words'

Loved ones of the late Hannah wear somber expressions as they gather around her casket. Her father delivers a eulogy, describing her as having been an eager little girl who skipped crawling entirely. Interspersed with footage from her funeral, the cause of her death is revealed as a police officer inspects a car crash site and find a bedazzled phone in the wreckage. She was texting and driving and sent her friend an acronym that she will forever be remembered by as it is engraved in her headstone: "Smh."

Advertiser
Advertiser Profiles
Tagline
“If You Text and Drive, Your Next Message Might Be Your Last”
Songs - Add
Mood
Emotional
Actors - Add
Eva Ford ... Sister, Golden Bachelder ... Boyfriend in blue suit
Agency
The Tombras Group (Agency)

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