Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About CoverGirl Katy Kat Gloss TV Commercial, 'I Am What I Make Up' Feat. Katy Perry

CoverGirl asks if it is better to be real or relevant and whether people should strive to be noticed or known. It partners with Katy Perry to introduce the Katy Kat Gloss line which features 12 high-pigment shades to help people express their individuality.

Advertiser
Advertiser Profiles
Tagline
“I Am What I Make Up.”
Songs - Add
Mood
Active
Actors - Add
Katy Perry ... Musician
Agency
Grey Global Group Inc. (Agency), Starcom MediaVest Worldwide (Media Agency)

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