To honor its first-ever EcoSport, Ford gives others the chance to experience their very own first-evers. When a daughter expresses her desire to surprise her mom with a night ski trip, the automaker steps in to make it happen. After driving up a snowy mountain in a Ford EcoSport and preparing to ski, the mother and daughter share a special moment at the top of a slope and glide down a path lit with shining lights.

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Tagline
“Go Further”
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Emotional
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GTB (Media Agency)

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