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Coca-Cola TV Spot, 'March Madness: Next Up' Song by Imagine Drago

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As San Antonio prepares for the 2018 Final Four and the end of NCAA March Madness, fans root on their teams and celebrate with Coca-Cola. They head to the Alamodome to catch the action and the song "Whatever It Takes" by Imagine Dragons plays. Named the official fan refreshment of the basketball tournament, Coca-Cola declares: "Next up: history."

Advertiser
Coca-Cola
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Coca-Cola, Coca-Cola Life, Coca-Cola Zero Sugar
Tagline
“Next Up: History”
Songs - Add
Whatever It Takes - Imagine Dragons
Mood
Active
Events & Venues
NCAA March Madness
Actors - Add
None have been identified for this spot.
Agency
Wieden+Kennedy ... Agency, 360i, LLC ... Digital Agency, Universal McCann (UM) ... Media Agency
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