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Mercedes-Benz closes up on the mechanical parts that make up one of its vehicles and says with certainty, "Difficult is worth it." The automaker knows that difficult is the reason for footprints on the moon and a fully decoded human genome. It believes if the road is easy, it's because you're going the wrong way.

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Jon Hamm ... Voice Over)
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Merkley + Partners (Agency), Merkley + Partners (Creative Agency), Merkley + Partners (Media Agency)

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