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Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Mercedes-Benz TV Commercial, 'Difficult Is Worth It' [T1]
Mercedes-Benz closes up on the mechanical parts that make up one of its vehicles and says with certainty, "Difficult is worth it." The automaker knows that difficult is the reason for footprints on the moon and a fully decoded human genome. It believes if the road is easy, it's because you're going the wrong way.
Advertiser
Songs
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Add
Mood
Active
Agency
Merkley+Partners (Agency), Merkley+Partners (Creative Agency), PHD (Media Agency)
Screenshots
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Thumbnail 1](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-small-1.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Thumbnail 2](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-small-2.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Thumbnail 3](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-small-4.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Thumbnail 4](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-small-5.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Thumbnail 5](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-small-6.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Thumbnail 6](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-small-7.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Thumbnail 7](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-small-8.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Thumbnail 8](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-small-9.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Thumbnail 9](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-small-10.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Screenshot 1](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-large-1.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Screenshot 2](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-large-2.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Screenshot 3](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-large-4.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Screenshot 4](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-large-5.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Screenshot 5](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-large-6.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Screenshot 6](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-large-7.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Screenshot 7](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-large-8.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Screenshot 8](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-large-9.jpg)
![Mercedes-Benz TV Spot, 'Difficult Is Worth It' [T1] - Screenshot 9](https://d2z1w4aiblvrwu.cloudfront.net/ad/wPcT/mercedes-benz-difficult-is-worth-it-large-10.jpg)
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