Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About H&R Block Super Bowl 2017 TV Commercial 'Watson' Featuring Jon Hamm

H&R Block is advertising in the Big Game for the first time in eight years, and its Super Bowl LI commercial announces its partnership with IBM Watson. The brand's spokesperson, Jon Hamm, describes the use of advanced technology like Watson as the future of H&R Block.

Advertiser
Advertiser Profiles
Products
Tagline
“Get Your Taxes Won”
Songs - Add
Mood
Active
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Jon Hamm ... Actor/Actress, Joelle Better ... Ballerina in front, John Henry Kahuna ... teen bicycle rider, Rylie Vetica ... ballet girl on front right
Agency
Fallon (Creative Agency)

More H&R Block Commercials


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