Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Creatives
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TV Impressions
National
Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
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About General Mills TV Commercial, 'Spider-Man: Homecoming: Backup'

Saving the world is not easy, but it is easier with backup like a sibling or a friend. General Mills says that people can find "Spider-Man: Homecoming" water shooters in select boxes of cereals like Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs for a limited time. General Mills also encourages movie goers to check out "Spider-Man: Homecoming" when it hits theaters on July 7, 2017.

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Tagline
“Part of a Complete Breakfast”
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Active
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None have been identified for this spot
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Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), MindShare (Media Agency)
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