E*TRADE TV Commercial, 'Hard Work'
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A tanned man in suspenders dances along with some friends and women on the deck of a boat. At first, it seems like E*TRADE is making the claim that the harder you work, the nicer your vacation is, but then the investment service says that it is often the case that the harder you work, the nicer your boss's vacation is. Instead of working hard to support your boss's lifestyle, E*TRADE encourages you not to get mad, but to start investing so that those vacations might be yours in the future.
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- Grey Global Group Inc. ... Agency, MullenLowe ... Creative Agency