Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Mills TV Commercial, 'Spider-Man: Homecoming: Practice'

General Mills is giving people the chance to emulate the webbed superhero Spider-Man just in time for "Spider-Man: Homecoming." One boy, bedecked in a Spider-Man outfit, tries out the water shooter he found in his box of General Mills cereal. He shoots a stream of water at a target on the back of the box. Unfortunately, his dad moves the box at just the wrong time and the water splashes his dad right in the face.

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Songs - Add
Mood
Funny
Actors - Add
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Agency
Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), MindShare (Media Agency)

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