General Mills is giving people the chance to emulate the webbed superhero Spider-Man just in time for "Spider-Man: Homecoming." One boy, bedecked in a Spider-Man outfit, tries out the water shooter he found in his box of General Mills cereal. He shoots a stream of water at a target on the back of the box. Unfortunately, his dad moves the box at just the wrong time and the water splashes his dad right in the face.

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Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), Mindshare (Media Agency)

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