Waves of violet and blue splash across the bezel-less screen of the iPhone X to the tune of "Turning Heads" by NVDES. Apple says its flagship is activated by the most unforgettable, magical password ever created... "your face!" Face ID allows users to unlock their phones and pay with simply a look at the front-facing camera, regardless of whether they're wearing glasses or makeup. "It's amazing what your face can do," the company says.

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