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Attention & Performance Analytics
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Media Measurement
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Attention & Performance Analytics
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Industry Share of Voice - past 2 weeks
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Impressions
Engagement

About Apple iPad Pro TV Commercial, 'What's a Computer' Song by Louis the Child

When something blends into your life, it's possible to forget it's even there. A girl named Scout leaves her house to explore her neighborhood and do the things she loves -- like using her Apple iPad Pro to video chat with her friends, write, draw and take photos. She uses her imagination and the capabilities of the iPad Pro to draw an octopus coming out from the cobblestones and put together a "bugs of the city" graphic. Later, her neighbor asks Scout what she's doing on her computer, to which she responds "What's a computer?"

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Actors - Add
Hannah Alligood ... Protagonist, Bruno Jin ... Boy with broken arm

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