Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ice Breakers Ice Cubes TV Commercial, 'P-Words'

In the office, a man listens to his colleague talk about his "equation for success," which involves politeness, patience, practice and potential. The listener pops an Ice Breakers Ice Cube into his mouth and suddenly a majestic unicorn appears, triggering his confidence. When his co-worker is about to say "potential," the newly confident man hops on the unicorn and declares "promotion!" as he knocks over the cubicle wall and rides toward his goal.

Advertiser
Advertiser Profiles
Tagline
“Break Through.”
Songs - Add
Mood
Funny
Actors - Add
Tory N. Thompson ... Man riding unicorn
Animals
Agency
Arnold (Agency), Havas Worldwide (Digital Agency)

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