A French woman pines over a man she met while sniffing his Old Spice-laden sweater. When she realizes her dog, Old Spice, has gone missing, she runs through the streets of her town yelling "Old Spice!" and searching for her precious pooch. The town's young women join her and pour into the streets, wailing for Old Spice to return. When all seems lost, Old Spice's owner finds him on a bridge with the man in the red sweater for whom she longed. They embrace cinematically and, in stereotypical French fashion, agree to go home and eat escargot together.