The alien Animoji positions itself in front of a blue radiating pattern that resembles the cover of Childish Gambino's album "Awaken, My Love!" and performs a rendition of the rapper's single "Redbone." By the time the extraterrestrial is repeatedly urging people to "stay woke," he is joined by a kaleidoscopic procession of unicorns, pigs, robots and more. Animojis are available exclusively on the Apple iPhone X.

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TBWA \ Chiat \ Day (Creative Agency), OMD West (Media Agency)

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