Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bank of America TV Commercial, 'VICELAND: Better Money Habits: Red Crab'

Bank of America presents "The Christmas Crab Guide to Travel," a Better Money Habits animated pop-up book used to illustrate the idea of smart planning and smart spending to stay within travel budgets. The Christmas Island red crabs are known for smart travel -- often planning weeks ahead before embarking on their annual journey from their forest homes to the beach -- whereas people can be disorganized and prone to last-minute planning. By learning better money habits from Bank of America, such as booking early and taking advantage of local hosts, travelers can put their money to work.

Advertiser Profiles
Tagline
“Life / Better Connected”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Animals
Agency
Hill Holliday (Agency), Hill Holliday (Creative Agency), TPN (Digital Agency)

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