Bank of America presents "The Christmas Crab Guide to Travel," a Better Money Habits animated pop-up book used to illustrate the idea of smart planning and smart spending to stay within travel budgets. The Christmas Island red crabs are known for smart travel -- often planning weeks ahead before embarking on their annual journey from their forest homes to the beach -- whereas people can be disorganized and prone to last-minute planning. By learning better money habits from Bank of America, such as booking early and taking advantage of local hosts, travelers can put their money to work.

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“Life / Better Connected”
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Hill Holliday (Agency), Hill Holliday (Creative Agency), TPN (Digital Agency)

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