Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Blue Buffalo TV Commercial, 'Blue Buffalo vs. Iams'

One woman feeds her dog, Marcus, Blue Buffalo dog food while another woman feeds her dog, Luke, Iams. After the two ladies compare the ingredients in each food, both agree that they would rather feed their pets Blue Buffalo. The company claims that while both dog foods provide complete and balanced nutrition, many prefer Blue Buffalo.

Advertiser
Advertiser Profiles
Tagline
“Love Them Like Family. Feed Them Like Family.”
Songs - Add
Mood
Active
Actors - Add
Allyson Jean Malandra ... Mother of Luke, Kim Maresca ... Blue Buffalo dog mom
Animals

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