Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About King's Hawaiian Rolls TV Commercial, 'Dye Pack'

This mom knows that even a warning note won't keep her family away from the King's Hawaiian rolls, so she stealthily conceals a dye pack in the cupboard to catch whoever tries to eat them. To her surprise, she finds grandma in the kitchen the next morning eating the rolls, her face covered in red dye powder.

Advertiser Profiles
Tagline
“Irresistible Since 1950”
Songs - Add
Mood
Funny
Actors - Add
Monica Lacy ... Woman who planted dye pack

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