Tide TV Commercial, 'Reengineering Tide to Increase Cleaning Power'
Tide claims that performance clothes have changed but the challenge of cleaning them has not. It prides itself on reformulating its laundry detergent to have ten time the cleaning power, believing that color must endure even when the toughest stains come with their own rewards.
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- Tide Liquid Detergent
- “America's #1 Detergent”
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- Saatchi & Saatchi ... Agency, Saatchi & Saatchi ... Creative Agency, Starcom ... Media Agency
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