Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Gain Detergent TV Commercial, 'Getting Sentimental With Scent' Feat. Ty Burrell

"Modern Family" actor Ty Burrell broods on a seashore, surrounded by crashing waves and jagged rocks. Lamenting the loss of his sweetheart, he takes a deep whiff of her green scarf, the last thing he has to remember her by. Much to his shock, the cloth still smells laundry-fresh even a month after it was washed with Gain Detergent, and the memory of love lingers. "How's a guy supposed to move on?!" he shouts to the heavens before tossing the discarded garment to the sea, only to have the wind blow it back on his face.

Advertiser
Advertiser Profiles
Tagline
“Seriously Good Scent”
Songs - Add
Mood
Funny
Actors - Add
Ty Burrell ... Actor/Actress
Agency
Leo Burnett Toronto (Agency)
Screenshots

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