Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Bud Light TV Commercial, 'Sacrifice'
As he looks around a room filled with boxes of Bud Light, a king tells the wizard in front of him that he still does not have enough beer for a Super Bowl party and dramatically volunteers himself to be turned into Bud Light. The wizard begins to comply, dutifully saying "dilly dilly" as he raises his staff, but the king panics and says he was kidding. Maybe the wizard thought he was being devoted, but the king looks hurt that his friend would be loyal to a fault and really do that.
Advertiser
Products
Tagline
“Famous Among Friends”
Songs
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Mood
Funny
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors
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John Hoogenakker ... The King, Rafi Silver ... Voice Over)
Agency
Wieden+Kennedy (Creative Agency), AKQA (Digital Agency)
Screenshots
More Bud Light Commercials
Related Commercials
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