Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bud Light TV Commercial, 'Sacrifice'

As he looks around a room filled with boxes of Bud Light, a king tells the wizard in front of him that he still does not have enough beer for a Super Bowl party and dramatically volunteers himself to be turned into Bud Light. The wizard begins to comply, dutifully saying "dilly dilly" as he raises his staff, but the king panics and says he was kidding. Maybe the wizard thought he was being devoted, but the king looks hurt that his friend would be loyal to a fault and really do that.

Advertiser
Advertiser Profiles
Products
Tagline
“Famous Among Friends”
Songs - Add
Mood
Funny
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
John Hoogenakker ... The King, Rafi Silver ... Voice Over)
Agency
Wieden+Kennedy (Creative Agency), AKQA (Digital Agency)

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