Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Nike TV Commercial, 'Uncle Charlie'

Puppets of LeBron James and Kobe Bryant banter together on a beach. Kobe feeds his own ego by posing a scenario: what would be the answer to give to a small child when he asks whether the No. 8 version of Kobe was better or No. 24? LeBron knows where this is going and tries to get out of the conversation, but Kobe is so engrossed he chatters on about how unanswerable the question is ... even to basketball scholars.

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