Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

Volkswagen People First Warranty TV Spot, 'Rain' Song by Joe Cocker [T1]

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

A couple drives their Volkswagen van to a music festival. When they arrive, they join thousands of other people who have gathered to spread positive energy and have a good time. When it begins to rain, the couple invites a large group of festival-goers into their van for shelter. The van is unable to pick up traction in the mud after the storm passes and so the new friends return the favor by pushing the vehicle to safety. Volkswagen believes that those who drive its vehicles always put others first as the company aims to do the same with its People First Warranty.

Published
January 18, 2018
Advertiser
Volkswagen
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Volkswagen The People First Warranty
Songs
With a Little Help From My Friends - Joe Cocker
Mood
Active
Actors - Add
None have been identified for this spot.
Agency
PHD USA ... Media Agency, Johannes Leonardo ... Agency, Johannes Leonardo ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots