Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ford Explorer TV Commercial, 'For What Matters Most'

A father and daughter share an adventure revolving around her toy car derby to the tune of "Mahna Mahna" (made popular by "The Muppets Show.") Trips back and forth to the hardware store in their Ford Explorer go into creating the wooden car -- not to mention a special memory. Ford commends those who know what they're really building.

Advertiser
Advertiser Profiles
Products
Tagline
“Go Further”
Mood
Active
Actors - Add
James Kruse ... Dad, Kya Kruse ... Daughter
Agency
Wunderman (Agency), Global Team Blue (Creative Agency)

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