Kia tells people that its 2017 Soul has over 10 more cubic feet of interior space than its competitor, the Honda Fit. To demonstrate, jelly beans are poured through the sunroof of both cars to the tune of Antonio Vivaldi's "Winter" from his symphonic piece "The Four Seasons." The candies keep falling into the Soul as they begin to overflow on the Fit and pour over the windshield and hood.

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Willie Macc ... Scientist
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Initiative (Agency), David&Goliath (Creative Agency), Canvas Worldwide (Media Agency)

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