Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Lysol TV Commercial, 'Protect Like a Mother'

Lysol illustrates the way in which mothers protect their children, replacing the human parents with wild animals. As a young girl uses the school crosswalk, her grizzly bear escort stands on its hind legs to roar at an oncoming car. A vulture provides a young boy with shelter from the rain by spreading a wing over him as he waits outside on a bench. In the mall food court, a monkey embarrasses a teen boy by smoothing his hair in front of two girls walking by. Other kids depend on the protection of an elephant to put an end to bullying or a lion to watch over them as they sleep. Recognizing what lengths mothers are willing to go to, Lysol asserts that just like them, it does what it takes to protect.

Advertiser
Advertiser Profiles
Tagline
“What It Takes to Protect”
Songs - Add
Mood
Active
Events & Venues
Mother's Day May 14, 2017
Actors - Add
None have been identified for this spot
Agency
Iris (Digital Agency)

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