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Michelin TV Commercial, 'When It Matters Most: Sleepover'
Needing to get home quickly and safely is a top priority for this mother who just received a text message about her son feeling homesick. Heavy rain makes the road conditions more troublesome, but the Michelin tires on her car get her home safely to see her son who is happy to see her.
- Advertiser
- Michelin
- Advertiser Profiles
- Facebook, Twitter, YouTube, Pinterest
- Tagline
- “When It Matters Most”
- Songs - Add
- None have been identified for this spot
- Mood
- Emotional
- Actors - Add
- None have been identified for this spot.
- Agency
- TBWA\Chiat\Day ... Agency
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Media Measurement
- National Airings
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- First Airing
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- Last Airing
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- Creatives
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- Recently Aired On
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- Est. Spend
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- TV Impressions
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- National Impressions
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- Local Impressions
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- VOD/Other Impressions
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Attention & Performance Analytics
- Attention Score
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- Industry Avg. Score
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- Earned Online Views
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- Social Impressions
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- Sentiment
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- Engagement Rating
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- Spend SOV
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- Impressions SOV
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- Engagement SOV
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