Sometimes, it only takes one quick look to have an idea planted in your head. In an elevator, a Panera Bread employee is getting ready to deliver lunch to an office. One by one, the other people in the elevator notice the food and go on their phones to order their own Panera lunches. Later, when the same delivery person comes back, a whole other group of people notice what he's carrying. Participating Panera locations are delivering lunch and dinner.