2018 Lexus LC TV Spot, 'Imagination That Turns Ordinary Into Extraordinary' [T1]
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As "The Princess" by Parov Stelar plays, Lexus explains that it takes imagination to turn ordinary things into something extraordinary. Mechanical pieces explode and slowly reform in sync with the music, making innovative Lexus creations like a hoverboard, a yacht and the 2018 LC 500h. A man floats in the air as the pieces of the hybrid coupe swirl around him. When he taps a floating Lexus emblem, the car forms itself around him in the driver's seat until he is able to speed down the road.
- May 03, 2017
- 2018 Lexus LC 500h
- “Experience Amazing”
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- None have been identified for this spot.
- CHI&Partners ... Creative Agency, Team One ... Media Agency
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