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Media Measurement
Data is based on life of ad, unless indicated otherwise

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About Kia America's Best Value Summer Event TV Commercial, 'Sister: Overpaid Celebrity Spokesperson' [T1]

Kia doesn't need overpaid celebrity spokespeople to tell about its 10-year, 100,000-mile warranty or 2018 IIHS Top Safety Pick Award. Instead, the automaker enlists the help of this sister and brother duo, one who, ironically, is getting paid and the other who is not. During Kia's America's Best Value Summer Event, the automaker is offering deals on select models.

Advertiser
Advertiser Profiles
Promotions
America's Best Value Summer Event
Tagline
“Value. It's All You Need.”
Songs - Add
Mood
Funny
Actors - Add
Cooper Friedman ... Boy in white shirt and striped tie, Madeleine (Maddy) McGraw ... Sister
Agency
Initiative (Agency), David&Goliath (Creative Agency)

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