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Kia America's Best Value Summer Event TV Spot, 'Sister: Overpaid Celebrity Spokesperson' [T1]

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Kia doesn't need overpaid celebrity spokespeople to tell about its 10-year, 100,000-mile warranty or 2018 IIHS Top Safety Pick Award. Instead, the automaker enlists the help of this sister and brother duo, one who, ironically, is getting paid and the other who is not. During Kia's America's Best Value Summer Event, the automaker is offering deals on select models.

Published: May 02, 2018

Advertiser: Kia

Advertiser Profiles: Facebook, Twitter, YouTube

Products: 2018 Kia Sorento SX Limited AWD, 2018 Kia Sportage SX Turbo FWD, 2018 Kia Soul Exclaim, 2018 Kia Optima SX, 2018 Kia Forte EX

Promotions: America's Best Value Summer Event

Tagline: “Value. It's All You Need.”

Songs: None have been identified for this spot

Mood: Funny

Actors - Add: Cooper Friedman ... Boy in white shirt and striped tie, Madeleine McGraw ... Sister

Agency: David&Goliath ... Creative Agency, Initiative ... Agency, Canvas Worldwide ... Media Agency

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