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IKEA announces its Kitchen Event with an everyday scene from a family kitchen. A young woman moves about the space and prepares a peanut butter, jelly and potato chip sandwich for her mom's lunch. IKEA believes that for her and other homeowners, everything in the kitchen should be within their reach and budget. IKEA invites customers to create a dream kitchen that works as hard as they do.

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Promotions
Kitchen Event: IKEA FAMILY members get 15 percent back when they spend $2000 or more (expires: 04/08/2018)
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Active
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Agency
McCann Erickson New York (Creative Agency), Wavemaker (Media Agency)

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