There have been times in history when the Irish or Irish immigrants felt terrible discrimination. They are not alone in this, and Tullamore Dew believes that what's important is to recognize what a beautiful blend each and every person is. A bartender melodically speaks about signs that said "No Irish Need Apply." Nowadays, just like whiskey, we are a blend, and he encourages everyone to say "aye," both to drinking Tullamore Dew but also to accepting what makes each person unique and special.

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“The Beauty of Blend”
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