Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NAPA Auto Parts TV Commercial, 'Secret Handshake'

Over the phone, a NAPA Auto Parts employee assures Jim that the store will have what he needs ready when he gets there. When a coworker hears they have another satisfied customer, he initiates the "NAPA know how" secret hand shake. The men perform a routine in which they drive the car, honk the horn and high-five each other. NAPA Auto Parts promises quality parts and helpful people.

Advertiser Profiles
Tagline
“Know How”
Songs - Add
Mood
Funny
Actors - Add
Jason Salmon ... Tyler, Peter McNerney ... Rick
Agency
VML (Agency), VML (Creative Agency), VML (Digital Agency)
Screenshots

More NAPA Auto Parts Commercials

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