Dos Equis recommends following its lead by telling a better version of the truth. It is, after all, the beer Abraham Lincoln kept under his hat. The "hat beer" was also the only beer served at the Battle of Cinco de Mayo, which could've contributed to the popularity of the Mexican cerveza in Sweden. If you don't want to take the word of Dos Equis, you're encouraged to take it from the company's founder, professional bodybuilder Lou Ferrigno.

Advertiser
Advertiser Profiles
Tagline
“Keep It Interesante.”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Abraham Lincoln , Lou Ferrigno , Noel Schwab ... Abraham Lincoln
Agency
G2 Worldwide (Agency), Havas Worldwide (Creative Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency)

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