Jif TV Spot, 'Imaginary Friend'

It may look like her son is playing with blocks alone, but this mom knows that Charlie is also there. During a break from the playing, her son asks for a peanut butter sandwich for himself and, of course, one for his friend. As he takes a bite, her son cannot believe that Charlie's sandwich has a bite taken from it. As she smile with a mouth full of peanut butter sandwich, it's apparent that this mom supports her son's imaginary friendship.