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Jif TV Commercial, 'Imaginary Friend'

It may look like her son is playing with blocks alone, but this mom knows that Charlie is also there. During a break from the playing, her son asks for a peanut butter sandwich for himself and, of course, one for his friend. As he takes a bite, her son cannot believe that Charlie's sandwich has a bite taken from it. As she smile with a mouth full of peanut butter sandwich, it's apparent that this mom supports her son's imaginary friendship.

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Jif Creamy Peanut Butter
“Where There's Jif, There's Love.”
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Joseph Sanders ... Son in green shirt, Tori White ... Mom, Stephanie Nasteff ... Voice Over
Carat ... Agency, Publicis ... Media Agency
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